We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The Michelle Jeralds Agency

Talk to an Agent icon New to us? Talk to an Agent 904-378-3003

Current policy Holder Icon Current Policyholder? 888-254-5014

Shining Sun A more personal way to shop insurance.


When it comes to buying insurance, Brightway, The Michelle Jeralds Agency is your source for expert advice and more choice. Whether you’re looking for a competitive rate for Homeowners insurance or need help determining the right amount of commercial coverage, you’ll receive personal attention from industry experts committed to your satisfaction. 

Our experienced team is led by Michelle Jeralds, an agent in the insurance industry since 1999 who has a passion for taking the time to ensure that every customer has the coverage they need and fully understand their policies. If we can answer any questions about Home, Auto, Business, Life or other types of insurance, stop by or give us a call.

Shining Sun Providing our customers with high levels of service.

Michelle Jeralds, CPCU
Michelle Jeralds, CPCU Agency Owner

Since 1999, Michelle has been educating her customers about how they can protect what matters most. A favorite part of her job is helping people ensure they are covered in the event of a hardship.

Michelle is a member of Core Network Referral Group (CNRG), Hart Felt Ministries, and the Caden Project. 

A Jacksonville, Florida native, Michelle graduated from Ed White High School before attending college at FCCJ and USF where she received her AA degree in Business Administration.  Married with a son and a yellow Lab, she enjoys spending time with family and friends, boating, and driving her UTV.

 

  • Michelle Jeralds, CPCU
    Michelle Jeralds, CPCU Agency Owner

    Since 1999, Michelle has been educating her customers about how they can protect what matters most. A favorite part of her job is helping people ensure they are covered in the event of a hardship.

    Michelle is a member of Core Network Referral Group (CNRG), Hart Felt Ministries, and the Caden Project. 

    A Jacksonville, Florida native, Michelle graduated from Ed White High School before attending college at FCCJ and USF where she received her AA degree in Business Administration.  Married with a son and a yellow Lab, she enjoys spending time with family and friends, boating, and driving her UTV.

     

    Michelle Jeralds, CPCU Agency Owner
    Michelle Jeralds, CPCU
    Michelle Jeralds, CPCU Agency Owner

    Since 1999, Michelle has been educating her customers about how they can protect what matters most. A favorite part of her job is helping people ensure they are covered in the event of a hardship.

    Michelle is a member of Core Network Referral Group (CNRG), Hart Felt Ministries, and the Caden Project. 

    A Jacksonville, Florida native, Michelle graduated from Ed White High School before attending college at FCCJ and USF where she received her AA degree in Business Administration.  Married with a son and a yellow Lab, she enjoys spending time with family and friends, boating, and driving her UTV.

     

  •  Allyson  Merrill
    Allyson Merrill Insurance Professional

    As an experienced Insurance Professional, Allyson is known for building a strong rapport with our customers. Since joining The Michelle Jeralds Agency in 2007, she has been dedicated to helping her customers find the right coverage for their needs. 

    Originally from Pennsylvania, Allyson was raised in Hilliard, Florida, where she attended Hilliard High School. 

    Allyson is married with one daughter and three dogs. She loves modified import cars, spending time with her family and going to the beach.

    Allyson Merrill Insurance Professional
     Allyson  Merrill
    Allyson Merrill Insurance Professional

    As an experienced Insurance Professional, Allyson is known for building a strong rapport with our customers. Since joining The Michelle Jeralds Agency in 2007, she has been dedicated to helping her customers find the right coverage for their needs. 

    Originally from Pennsylvania, Allyson was raised in Hilliard, Florida, where she attended Hilliard High School. 

    Allyson is married with one daughter and three dogs. She loves modified import cars, spending time with her family and going to the beach.

  • Tiffany Neuendorf
    Tiffany Neuendorf Insurance Professional

    Tiffany came to Brightway, The Michelle Jeralds Agency from Brightway’s Home Office in Jacksonville, Fla., in 2017.  She strives to educate her customers on their insurance needs and provide elite service for the best experience possible. 

    A native to Jacksonville, Tiffany graduated from Mandarin High School and loves the Jacksonville Jaguars. 

    Tiffany is married with four children.  When she’s not playing super mom, she enjoys spending time with loved ones and traveling.

    Tiffany Neuendorf Insurance Professional
    Tiffany Neuendorf
    Tiffany Neuendorf Insurance Professional

    Tiffany came to Brightway, The Michelle Jeralds Agency from Brightway’s Home Office in Jacksonville, Fla., in 2017.  She strives to educate her customers on their insurance needs and provide elite service for the best experience possible. 

    A native to Jacksonville, Tiffany graduated from Mandarin High School and loves the Jacksonville Jaguars. 

    Tiffany is married with four children.  When she’s not playing super mom, she enjoys spending time with loved ones and traveling.

  • Melissa  DaSilva
    Melissa DaSilva Office Manager

    Melissa came to Brightway in 2009 with more than 27 years of experience as an Office Manager. She works to ensure our office runs smoothly, so we are able to provide our customers with the best possible service.

    Melissa was born in Michigan and raised in Missouri. In 1984, she married an active-duty service member of the Navy service member, and they were stationed in the Azores, Portugal, before making Florida their permanent home. 

    She enjoys entertaining, attending Jacksonville Suns baseball games, biking and decorating for the Christmas holiday. She has one son who is currently serving in the Navy.

    Melissa DaSilva Office Manager
    Melissa  DaSilva
    Melissa DaSilva Office Manager

    Melissa came to Brightway in 2009 with more than 27 years of experience as an Office Manager. She works to ensure our office runs smoothly, so we are able to provide our customers with the best possible service.

    Melissa was born in Michigan and raised in Missouri. In 1984, she married an active-duty service member of the Navy service member, and they were stationed in the Azores, Portugal, before making Florida their permanent home. 

    She enjoys entertaining, attending Jacksonville Suns baseball games, biking and decorating for the Christmas holiday. She has one son who is currently serving in the Navy.

Yellow Sun Shine Our reputation says it all.


  • The superior customer service and coverage provided by Michelle Jeralds and her team is outstanding and always reliable.  Michelle Jeralds is a gem to all homeowners and peers who work with her.

    William M. – Residential Loan Officer

  • Michelle Jeralds with Brightway excels at all levels.  She has personally handled numerous mutual clients and I have yet to hear anything negative about her or her agency.  She is worth making a call to get a quote for new coverage or renew existing coverage. 

    Eddie O. – Loan Officer

  • You’re just the BEST! Stellar service, unbeatable pricing, unsurpassed product knowledge, sweet, honest and caring, and 5-star customer satisfaction!

    Terri R. – Realtor

  • If you want the best agent in Jacksonville, use Michelle. 

    Pam V.

  • While working with Michelle and her staff, I quickly realized they emphasize the experience of the customer first, and follow it up with a large selection of the best companies combined with the lowest premiums.

    Bob H.

  • You’re just the BEST! Stellar service, unbeatable pricing, unsurpassed product knowledge, sweet, honest and caring, and 5-star customer satisfaction!

    Terri R. – Realtor

  • I will always be a big fan Michelle… you are a solid insurance professional, that people can trust!

    Lance M.

  • service skills and a happy/joyous attitude.  I appreciate your hard work.

    Lisa D.

  • I appreciate great customer service and I will be referring everyone that I know to Michelle’s agency.

    Aaron A.

  • Michelle Jeralds and her team really go above and beyond for all of their customers. I use Michelle for my personal insurance needs and highly recommend you do the same! She is always available if you ever have any questions and will take care of any concerns you may have. I love working with Michelle and her team and know you will too!

    Andrew P.

  • I have been working with Michelle Jeralds and her team for 5 years both personally and professionally. They are always quick to respond to my phone calls and emails and are very informative. Michelle is extremely knowledgeable and is able to explain things so that anyone can understand. I’ve have referred many people to her and can always trust her finding the best policy and providing exceptional customer service! She and her team are truly great to work with.”

    Robyn M.

  • I just wanted to thank you so much! you guys are the absolute best! You've gotten a lifelong customer!

    Andy W.

  • Thank you so much for all of your help and information during this process. I feel so very comfortable that you helped me/us make the right decision for our insurance needs. It is my pleasure to work with you, too.

    Barbara B.

  • These ladies at Michelle Jerald’s office make it easier to do your job. They never complain, always follow up on requests for information and are lovely people.

    Mary M., Underwriter

  • Thanks again - it’s so nice to not have to worry about that. Your advice, as always, is spot-on - you are the best!

    Victoria M.

  • I just wanted to thank you both for all your extra effort on insurance for this closing.

    Angie R., Realtor

  • Excellent Service!

    William D.

  • You and your staff are awesome Michelle. Thank you and tell your team thank you too!!

    Lance M.

  • You are so welcome! Thank you for all you do for us! We love you guys!

    Amanda O.

  • I recommend your company often. Good to deal with.

    Joe P.

  • Thank you for being so sweet to me since day one! Happy Thanksgiving.

    Amy O.

  • You guys are the best- thanks.

    Rachel D.

  • Thank you for your kindness, empathy and education during this process ??. You ladies are awesome! Much appreciated!

    Colleen P.

  • THANK YOU! I appreciated you taking the time to speak with me and explain the premiums to me. This worked out perfectly!

    JJ Colleen P.

  • You guys are awesome! Thanks!

    Shannon F.

  • You guys rock…thank you.

    Steve F.

  • You guys have been fabulous to work with and I appreciate everything your agency does for us.

    John S.

  • You guys ROCK!!! Thank you so much for jumping right on this SOS!! We were in danger of losing the deal as the seller has been a nightmare about changing closing dates and we really needed this ASAP so we could get the loan into final u/w to get a Clear to Close. You just proved again why you are my #1 company to refer!! And to top it off – your price was best and included some flood and peace of mind for the customer after we just had a big hurricane!

    Laurie P.

  • You guys are the best to work with and are great with communicating and responding back so quickly.

    Kaylyn Z.

  • Thanks for your help and for having good staff.

    Jan C.

  • Thank you for your quick turnaround time I knew I could count on you to help this man with his insurance needs.

    Susan D.

  • Thank you so much Michelle! You're Awesome as always. Thanks for going the extra mile.

    Terri R.

  • You guys are great and very responsive. Thank you.

    Russell G.

  • I had such a positive experience with your company. You were knowledgeable, patient and took the time to explain/guide. Service was excellent and I will highly recommend you to anyone.

    Curt V.

  • You have taken care of me since day one so you have my total faith.

    Nolan B.

  • Well I give you all my business. Cause you deserve it. And other loan officers are starting to send you stuff too.

    Nick M.

  • Thank you so much!!! You guys are awesome. That is why I send everyone I can to you. I really appreciate all you do for me.

    Nicole S.

  • Thank you ladies so much; you guys are miracle workers!

    Amy G.

  • You are so awesome! Thank you. I sincerely appreciate you.

    Glenda T.

  • Once again, you and your team went beyond expectations and did a great job. Allyson kept on working and looking to provide me better and more coverage that I had before with a much lower rate. She did a great job!!! I am glad to be back on the Brightway team. Thank you for all you and your team have done. Looking forward to many great years to come.

    Mark K.

  • Thank you for all your hard work. We really appreciate it. Now we have extra money for gas to ride our motorcycles. Lol.

    Joseph K.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
904-378-3003
Our Office

10250 Normandy Blvd #501
Jacksonville, FL 32221

Get Directions >
Hours of Operation

Monday: 8:30 a.m. to 5 p.m.
Tuesday: 8:30 a.m. to 5 p.m.
Wednesday: 8:30 a.m. to 5 p.m.
Thursday: 8:30 a.m. to 5 p.m.
Friday: 8:30 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

255 Characters Remaining