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Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The Michelle Jeralds Agency

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Shining Sun A more personal way to shop insurance.


When it comes to buying insurance, Brightway, The Michelle Jeralds Agency is your source for expert advice and more choice. Whether you’re looking for a competitive rate for Homeowners insurance or need help determining the right amount of commercial coverage, you’ll receive personal attention from industry experts committed to your satisfaction. 

Our experienced team is led by Michelle Jeralds, an agent in the insurance industry since 1999 who has a passion for taking the time to ensure that every customer has the coverage they need and fully understand their policies. If we can answer any questions about Home, Auto, Business, Life or other types of insurance, stop by or give us a call.

Shining Sun Providing our customers with high levels of service.

Michelle Jeralds
Michelle Jeralds Agency Owner

Since 1999, Michelle has been educating her customers about how they can protect what matters most. A favorite part of her job is helping people ensure they are covered in the event of a hardship.

Michelle is a member of Core Network Referral Group (CNRG), Hart Felt Ministries, and the Caden Project. 

A Jacksonville, Florida native, Michelle graduated from Ed White High School before attending college at FCCJ and USF where she received her AA degree in Business Administration.  Married with a son and a yellow Lab, she enjoys spending time with family and friends, boating, and driving her UTV.

 

  • Michelle Jeralds
    Michelle Jeralds Agency Owner

    Since 1999, Michelle has been educating her customers about how they can protect what matters most. A favorite part of her job is helping people ensure they are covered in the event of a hardship.

    Michelle is a member of Core Network Referral Group (CNRG), Hart Felt Ministries, and the Caden Project. 

    A Jacksonville, Florida native, Michelle graduated from Ed White High School before attending college at FCCJ and USF where she received her AA degree in Business Administration.  Married with a son and a yellow Lab, she enjoys spending time with family and friends, boating, and driving her UTV.

     

    Michelle Jeralds Agency Owner
    Michelle Jeralds
    Michelle Jeralds Agency Owner

    Since 1999, Michelle has been educating her customers about how they can protect what matters most. A favorite part of her job is helping people ensure they are covered in the event of a hardship.

    Michelle is a member of Core Network Referral Group (CNRG), Hart Felt Ministries, and the Caden Project. 

    A Jacksonville, Florida native, Michelle graduated from Ed White High School before attending college at FCCJ and USF where she received her AA degree in Business Administration.  Married with a son and a yellow Lab, she enjoys spending time with family and friends, boating, and driving her UTV.

     

  •  Allyson  Merrill
    Allyson Merrill Insurance Professional

    As an experienced Insurance Professional, Allyson is known for building a strong rapport with our customers. Since joining The Michelle Jeralds Agency in 2007, she has been dedicated to helping her customers find the right coverage for their needs. 

    Originally from Pennsylvania, Allyson was raised in Hilliard, Florida, where she attended Hilliard High School. 

    Allyson is married with one daughter and three dogs. She loves modified import cars, spending time with her family and going to the beach.

    Allyson Merrill Insurance Professional
     Allyson  Merrill
    Allyson Merrill Insurance Professional

    As an experienced Insurance Professional, Allyson is known for building a strong rapport with our customers. Since joining The Michelle Jeralds Agency in 2007, she has been dedicated to helping her customers find the right coverage for their needs. 

    Originally from Pennsylvania, Allyson was raised in Hilliard, Florida, where she attended Hilliard High School. 

    Allyson is married with one daughter and three dogs. She loves modified import cars, spending time with her family and going to the beach.

  • Kelly  Baney
    Kelly Baney Insurance Agent

    Kelly is the newest addition to The Michelle Jeralds Agency. During her career, she has developed a consultative approach that is instrumental in understanding what coverage each customer needs. 

    A native of Davie, Florida, Kelly is married with one son, three dogs and two horses. She enjoys horseback riding, riding her UTV and spending time with her friends and family.

    Kelly Baney Insurance Agent
    Kelly  Baney
    Kelly Baney Insurance Agent

    Kelly is the newest addition to The Michelle Jeralds Agency. During her career, she has developed a consultative approach that is instrumental in understanding what coverage each customer needs. 

    A native of Davie, Florida, Kelly is married with one son, three dogs and two horses. She enjoys horseback riding, riding her UTV and spending time with her friends and family.

  • Tiffany Neuendorf
    Tiffany Neuendorf Insurance Professional

    Tiffany came to Brightway, The Michelle Jeralds Agency from Brightway’s Home Office in Jacksonville, Fla., in 2017.  She strives to educate her customers on their insurance needs and provide elite service for the best experience possible. 

    A native to Jacksonville, Tiffany graduated from Mandarin High School and loves the Jacksonville Jaguars. 

    Tiffany is married with four children.  When she’s not playing super mom, she enjoys spending time with loved ones and traveling.

    Tiffany Neuendorf Insurance Professional
    Tiffany Neuendorf
    Tiffany Neuendorf Insurance Professional

    Tiffany came to Brightway, The Michelle Jeralds Agency from Brightway’s Home Office in Jacksonville, Fla., in 2017.  She strives to educate her customers on their insurance needs and provide elite service for the best experience possible. 

    A native to Jacksonville, Tiffany graduated from Mandarin High School and loves the Jacksonville Jaguars. 

    Tiffany is married with four children.  When she’s not playing super mom, she enjoys spending time with loved ones and traveling.

  • Melissa  DaSilva
    Melissa DaSilva Office Manager

    Melissa came to Brightway in 2009 with more than 27 years of experience as an Office Manager. She works to ensure our office runs smoothly, so we are able to provide our customers with the best possible service.

    Melissa was born in Michigan and raised in Missouri. In 1984, she married an active-duty service member of the Navy service member, and they were stationed in the Azores, Portugal, before making Florida their permanent home. 

    She enjoys entertaining, attending Jacksonville Suns baseball games, biking and decorating for the Christmas holiday. She has one son who is currently serving in the Navy.

    Melissa DaSilva Office Manager
    Melissa  DaSilva
    Melissa DaSilva Office Manager

    Melissa came to Brightway in 2009 with more than 27 years of experience as an Office Manager. She works to ensure our office runs smoothly, so we are able to provide our customers with the best possible service.

    Melissa was born in Michigan and raised in Missouri. In 1984, she married an active-duty service member of the Navy service member, and they were stationed in the Azores, Portugal, before making Florida their permanent home. 

    She enjoys entertaining, attending Jacksonville Suns baseball games, biking and decorating for the Christmas holiday. She has one son who is currently serving in the Navy.

  • Katie  McCrackin
    Katie McCrackin Marketing Assistant

    Katie came to Brightway in 2013 with a commitment to providing a high level of customer service. Whether answering customers’ questions or assisting our other team members, she is always focused on providing the best possible experience.  

    Katie’s father was in the Navy, so she grew up in a variety of locations. She is married with a son and a dog, and enjoys spending time with her family.

     

    Katie McCrackin Marketing Assistant
    Katie  McCrackin
    Katie McCrackin Marketing Assistant

    Katie came to Brightway in 2013 with a commitment to providing a high level of customer service. Whether answering customers’ questions or assisting our other team members, she is always focused on providing the best possible experience.  

    Katie’s father was in the Navy, so she grew up in a variety of locations. She is married with a son and a dog, and enjoys spending time with her family.

     

Yellow Sun Shine Our reputation says it all.


  • The superior customer service and coverage provided by Michelle Jeralds and her team is outstanding and always reliable.  Michelle Jeralds is a gem to all homeowners and peers who work with her.

    William M. – Residential Loan Officer

  • Michelle Jeralds with Brightway excels at all levels.  She has personally handled numerous mutual clients and I have yet to hear anything negative about her or her agency.  She is worth making a call to get a quote for new coverage or renew existing coverage. 

    Eddie O. – Loan Officer

  • You’re just the BEST! Stellar service, unbeatable pricing, unsurpassed product knowledge, sweet, honest and caring, and 5-star customer satisfaction!

    Terri R. – Realtor

  • If you want the best agent in Jacksonville, use Michelle. 

    Pam V.

  • While working with Michelle and her staff, I quickly realized they emphasize the experience of the customer first, and follow it up with a large selection of the best companies combined with the lowest premiums.

    Bob H.

  • You’re just the BEST! Stellar service, unbeatable pricing, unsurpassed product knowledge, sweet, honest and caring, and 5-star customer satisfaction!

    Terri R. – Realtor

  • I will always be a big fan Michelle… you are a solid insurance professional, that people can trust!

    Lance M.

  • service skills and a happy/joyous attitude.  I appreciate your hard work.

    Lisa D.

  • I appreciate great customer service and I will be referring everyone that I know to Michelle’s agency.

    Aaron A.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
904-378-3003
Our Office

10250 Normandy Blvd #501
Jacksonville, FL 32221

Get Directions >
Hours of Operation

Monday: 8:30 a.m. to 5 p.m.
Tuesday: 8:30 a.m. to 5 p.m.
Wednesday: 8:30 a.m. to 5 p.m.
Thursday: 8:30 a.m. to 5 p.m.
Friday: 8:30 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.