We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The Reid Bellanca Agency

Talk to an Agent icon New to us? Talk to an Agent 813-681-6700

Talk to an Agent icon Visit our neighborhood office 4329 Lynx Paw Trail
Valrico, FL 33596

Current policy Holder Icon Current Policyholder? 888-254-5014

Shining Sun A more personal way to shop insurance.


Here at Brightway, Fishhawk our mission is to provide the best insurance-buying experience and service available. For us, that means being trusted industry experts in the community and providing you with the most choice in insurance companies. 

Our team is led by Reid Bellanca, who goes the extra mile for our customers. We are always available to answer questions and address concerns about insurance policies.

If we can answer any questions about Home, Auto, Umbrella or other types of insurance, stop by or give us a call. 

 

Shining Sun Providing our customers with high levels of service.

Reid Bellanca
Reid Bellanca Owner and Principal

Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

  • Reid Bellanca
    Reid Bellanca Owner and Principal

    Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

    Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

    Reid Bellanca Owner and Principal
    Reid Bellanca
    Reid Bellanca Owner and Principal

    Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

    Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

  • Marji Beam
    Marji Beam Senior Insurance Agent

    After gaining a bachelor’s degree in business management, Marji began her 10-year long career in the insurance industry. Marji loves helping people and being able to educate them on their needs.

    Marji spends her free time with friends and family outdoors biking, kayaking, canoeing and photography. She also attends many networking events and helps to educate her referral partners with insurance classes and seminars, plus hosting appreciation events.

    Marji Beam Senior Insurance Agent
    Marji Beam
    Marji Beam Senior Insurance Agent

    After gaining a bachelor’s degree in business management, Marji began her 10-year long career in the insurance industry. Marji loves helping people and being able to educate them on their needs.

    Marji spends her free time with friends and family outdoors biking, kayaking, canoeing and photography. She also attends many networking events and helps to educate her referral partners with insurance classes and seminars, plus hosting appreciation events.

  • Kathy  O’Neal
    Kathy O’Neal Senior Insurance Agent
    Kathy O’Neal Senior Insurance Agent
    Kathy  O’Neal
    Kathy O’Neal Senior Insurance Agent
  • Connor Cassabon
    Connor Cassabon Agent in Training
    Connor Cassabon Agent in Training
    Connor Cassabon
    Connor Cassabon Agent in Training
  • Arianna  Sutton
    Arianna Sutton Office Administrator
    Arianna Sutton Office Administrator
    Arianna  Sutton
    Arianna Sutton Office Administrator

Yellow Sun Shine Our reputation says it all.


  • I highly recommend Brightway, Fishhawk! I got quotes from three companies that  included options with carriers that none of the others included, saving me so much each month! Very personalized service. Thanks, again!

    Pam M.

  • Great and fast customer service! I’m saving almost $200 a month!

    Morgan D.

  • You are the man! I got a great rate. This is the best quote they have gotten so far. I really appreciate it. Wish you were in all 50 States!

    Jake O. 

  • When I see that a borrower has insurance with you I’m always so relieved, because I know how easy you are to work with! 

    Amy R.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
813-681-6700
Our Office

4329 Lynx Paw Trail
Valrico, FL 33596

Get Directions >
Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

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