We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The David Pickel Agency

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Shining Sun A more personal way to shop insurance.


When it comes to buying insurance, Brightway, The David Pickel Agency, is your source for more choices and better service. Whether you’re looking for a competitive rate for Homeowners insurance or need help determining the right amount of auto coverage, you’ll receive personal attention from industry experts committed to your satisfaction. If we can answer any questions about Home, Auto, Flood or other types of insurance, give us a call or send us an email. 

Shining Sun Providing our customers with high levels of service.

David Pickel
David Pickel Agency Owner

A native of Oklahoma, David came to Brightway with 20 years of insurance experience with State Farm where he worked in underwriting, analytics and market research.

He earned a Bachelor of Business Administration and a Master of Business Administration from Northeastern State University in Tahlequah, Okla.

David and wife, JoAnn, have two children and are members of the Northside Christian Church in Broken Arrow.

He is a long-time volunteer of the operations team supporting The Pride of Broken Arrow Marching Band. He also enjoys sporting events, motor sports and relaxing with his family.

As a Brightway Agency Owner, David loves bringing a new and better shopping experience for insureds in the Broken Arrow and Tulsa area.

  • David Pickel
    David Pickel Agency Owner

    A native of Oklahoma, David came to Brightway with 20 years of insurance experience with State Farm where he worked in underwriting, analytics and market research.

    He earned a Bachelor of Business Administration and a Master of Business Administration from Northeastern State University in Tahlequah, Okla.

    David and wife, JoAnn, have two children and are members of the Northside Christian Church in Broken Arrow.

    He is a long-time volunteer of the operations team supporting The Pride of Broken Arrow Marching Band. He also enjoys sporting events, motor sports and relaxing with his family.

    As a Brightway Agency Owner, David loves bringing a new and better shopping experience for insureds in the Broken Arrow and Tulsa area.

    David Pickel Agency Owner
    David Pickel
    David Pickel Agency Owner

    A native of Oklahoma, David came to Brightway with 20 years of insurance experience with State Farm where he worked in underwriting, analytics and market research.

    He earned a Bachelor of Business Administration and a Master of Business Administration from Northeastern State University in Tahlequah, Okla.

    David and wife, JoAnn, have two children and are members of the Northside Christian Church in Broken Arrow.

    He is a long-time volunteer of the operations team supporting The Pride of Broken Arrow Marching Band. He also enjoys sporting events, motor sports and relaxing with his family.

    As a Brightway Agency Owner, David loves bringing a new and better shopping experience for insureds in the Broken Arrow and Tulsa area.

  • Lisa Gensler
    Lisa Gensler Agent

    A native of Oklahoma, Lisa graduated from Union High School in 1990. 

    In 1991, she moved to Broken Arrow and lived there until 2000 when she moved to Dallas, TX for a few years before relocating back to Broken Arrow.

    She met and married her husband Scot in Dallas. Together they have three beautiful children and one grandbaby and Lisa is looking forward to spoiling many more!

    Proud to live and work in Broken Arrow, Lisa has been actively involved with the Broken Arrow Chamber of Commerce for several years, including completing their Leadership Broken Arrow program in 2016. 

    She enjoys attending her youngest son’s sporting events, crafting and weekends with family and friends, preferably poolside.

    Lisa Gensler Agent
    Lisa Gensler
    Lisa Gensler Agent

    A native of Oklahoma, Lisa graduated from Union High School in 1990. 

    In 1991, she moved to Broken Arrow and lived there until 2000 when she moved to Dallas, TX for a few years before relocating back to Broken Arrow.

    She met and married her husband Scot in Dallas. Together they have three beautiful children and one grandbaby and Lisa is looking forward to spoiling many more!

    Proud to live and work in Broken Arrow, Lisa has been actively involved with the Broken Arrow Chamber of Commerce for several years, including completing their Leadership Broken Arrow program in 2016. 

    She enjoys attending her youngest son’s sporting events, crafting and weekends with family and friends, preferably poolside.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
918-872-0880
Our Office

1101 East Lansing Street Suite B
Broken Arrow, OK 74012

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Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

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