We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The Saltzman Agency

Talk to an Agent icon New to us? Talk to an Agent 727-581-4200

Talk to an Agent icon Visit our neighborhood office 1601 East Bay Drive Suite 3
Largo, FL 33771

Current policy Holder Icon Current Policyholder? 888-254-5014

Shining Sun A more personal way to shop insurance.


Discover a better insurance-buying experience with Brightway, Largo West. Our trusted industry experts combine access to an unparalleled number of insurance companies and policies with personalized attention and service that’s second to none.

Our agency is led by Rhonda Sexton and Leann McKeon, agents with strong backgrounds in the insurance industry and a deep knowledge of business. As a team, we believe that developing a relationship with you helps us understand your needs and provide superior service. If we can answer any questions about Home, Auto, Business, Life or other types of insurance, stop by or give us a call. 

Shining Sun Providing our customers with high levels of service.

Rich Saltzman
Rich Saltzman Agency Owner

Influenced by an uncle who was an executive at an insurance company, Rich first decided he wanted a career in the insurance industry when he was a teenager. While earning his bachelor's degree at Ball State University in Muncie, Ind., he focused on finance with a concentration in insurance. His career includes more than 25 years with world-class insurance companies in management and senior-level positions. 

While Rich has enjoyed an extremely fulfilling career, he's always wanted to own his own business. By opening Brightway, The Saltzman Agency in Tampa, he was able to put his extensive experience to work where it counts, in the community where he lives. In 2017, Rich grew his business by purchasing a second agency in Largo.

Rich and his wife, Mary, have been married for over 25 years. Rich is also a professional drummer who has played with bands that have opened for a variety of national acts.

  • Rich Saltzman
    Rich Saltzman Agency Owner

    Influenced by an uncle who was an executive at an insurance company, Rich first decided he wanted a career in the insurance industry when he was a teenager. While earning his bachelor's degree at Ball State University in Muncie, Ind., he focused on finance with a concentration in insurance. His career includes more than 25 years with world-class insurance companies in management and senior-level positions. 

    While Rich has enjoyed an extremely fulfilling career, he's always wanted to own his own business. By opening Brightway, The Saltzman Agency in Tampa, he was able to put his extensive experience to work where it counts, in the community where he lives. In 2017, Rich grew his business by purchasing a second agency in Largo.

    Rich and his wife, Mary, have been married for over 25 years. Rich is also a professional drummer who has played with bands that have opened for a variety of national acts.

    Rich Saltzman Agency Owner
    Rich Saltzman
    Rich Saltzman Agency Owner

    Influenced by an uncle who was an executive at an insurance company, Rich first decided he wanted a career in the insurance industry when he was a teenager. While earning his bachelor's degree at Ball State University in Muncie, Ind., he focused on finance with a concentration in insurance. His career includes more than 25 years with world-class insurance companies in management and senior-level positions. 

    While Rich has enjoyed an extremely fulfilling career, he's always wanted to own his own business. By opening Brightway, The Saltzman Agency in Tampa, he was able to put his extensive experience to work where it counts, in the community where he lives. In 2017, Rich grew his business by purchasing a second agency in Largo.

    Rich and his wife, Mary, have been married for over 25 years. Rich is also a professional drummer who has played with bands that have opened for a variety of national acts.

  • Margaret  Richcreek
    Margaret Richcreek Agency Principle

    An insurance professional since 1989, Margaret’s diverse background gives her a deep understanding of the marketplace. She parlays that knowledge into a benefit for her clients, as she counsels them on available coverages, limits and policy options. 

    Margaret serves on the committee for Meals of Hope and is a Board Member for the CAICC Booster Club at Clearwater High School. 

    Born in Brooklyn, N.Y., Margaret moved to St. Petersburg in 1973. Married for over 20 years, she and her husband David have two children, Rebecca and Trey. In her spare time, she likes to do needlepoint, quilt, read, bake and spend time with family and friends.

    Margaret Richcreek Agency Principle
    Margaret  Richcreek
    Margaret Richcreek Agency Principle

    An insurance professional since 1989, Margaret’s diverse background gives her a deep understanding of the marketplace. She parlays that knowledge into a benefit for her clients, as she counsels them on available coverages, limits and policy options. 

    Margaret serves on the committee for Meals of Hope and is a Board Member for the CAICC Booster Club at Clearwater High School. 

    Born in Brooklyn, N.Y., Margaret moved to St. Petersburg in 1973. Married for over 20 years, she and her husband David have two children, Rebecca and Trey. In her spare time, she likes to do needlepoint, quilt, read, bake and spend time with family and friends.

Yellow Sun Shine Our reputation says it all.


  • Thanks again, Leann, for making the process simple and easy… I will be sure to let people know how easy and simple you make insurance.

    Paul K.

  • Kevin provided personal (at my front door) service by a professional. If we require any additional insurance information, we will contact Kevin.

    Donald M.

  • Thank you so much for helping us, Kay B. You are a great lady to work with and we are so thankful for your professionalism. Let’s do it again. 

    Diane O.

  • Trustworthy and experienced! Great member of the Central Pinellas Chamber of Commerce.

    Kathy R.

  • Thank you, Leann. I wish the other people I'm dealing with on this deal were as professional and prompt as you are.  

    C. De Phillips

  • Thank you so much, Leann! You have been such a huge help, and we really appreciate that you have made this process so easy for us!

    Chelsea C.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
727-581-4200
Our Office

1601 East Bay Drive Suite 3
Largo, FL 33771

Get Directions >
Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: By Appointment Only

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.