We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, St. Petersburg

Talk to an Agent icon New to us? Talk to an Agent 727-209-5400

Current policy Holder Icon Current Policyholder? 888-254-5014

Shining Sun A more personal way to shop insurance.


Discover a better insurance-buying experience with Brightway, St. Petersburg. Our trusted industry experts combine an access to an unparalleled number of insurance companies and policies with personalized attention and service that’s second to none. 

Our experienced team specializes in helping you insure your home, whether it’s a 1920s bungalow or a newly constructed home meeting all of the latest codes, we specialize in making the insurance-buying process easy. 

Jim and his staff live Brightway's Core Values of Smart, Accountable and Trustworthy. Insurance is a large, important part of every household's annual budget. Brightway, St. Petersburg strives to "serve with substance" and take great care when helping homeowners confidently select coverage.

If we can answer any questions about Home, Life, Business or other types of insurance, stop by or give us a call. 

Shining Sun Providing our customers with high levels of service.

Jim Pello
Jim Pello Agency Owner

Jim has lifelong ties to the Tampa Bay area. He started in the insurance industry shortly after graduating with a bachelor’s degree in Finance from the University of Central Florida in Orlando. He has extensive experience in all areas of the industry, including products, customer relations, marketing, sales and business development.

In addition to owning and running an agency, Jim has been active in his community serving as a past President of his condominium association’s board of directors. As the leader of this nonprofit organization under Florida statutes, he oversaw the operations of an association with 232 unit owners and an annual budget of roughly $1,000,000.

  • Jim Pello
    Jim Pello Agency Owner

    Jim has lifelong ties to the Tampa Bay area. He started in the insurance industry shortly after graduating with a bachelor’s degree in Finance from the University of Central Florida in Orlando. He has extensive experience in all areas of the industry, including products, customer relations, marketing, sales and business development.

    In addition to owning and running an agency, Jim has been active in his community serving as a past President of his condominium association’s board of directors. As the leader of this nonprofit organization under Florida statutes, he oversaw the operations of an association with 232 unit owners and an annual budget of roughly $1,000,000.

    Jim Pello Agency Owner
    Jim Pello
    Jim Pello Agency Owner

    Jim has lifelong ties to the Tampa Bay area. He started in the insurance industry shortly after graduating with a bachelor’s degree in Finance from the University of Central Florida in Orlando. He has extensive experience in all areas of the industry, including products, customer relations, marketing, sales and business development.

    In addition to owning and running an agency, Jim has been active in his community serving as a past President of his condominium association’s board of directors. As the leader of this nonprofit organization under Florida statutes, he oversaw the operations of an association with 232 unit owners and an annual budget of roughly $1,000,000.

Yellow Sun Shine Our reputation says it all.


  • My experience with Jim and his Brightway office has always been positive, and I can happily and highly recommend that anyone looking for either new insurance or a possible alternative to their existing coverage/agency contact him to discuss their needs.

    Bob H.

  • My agent is very thorough and patient. I felt that all my best interests were taken into account in terms of adequate coverages and limiting exposures without unnecessary costs. I have since referred numerous friends and family to this agency – including my mother!

    Curtis N.

  • Jim Pello has been my Auto agent for years, but we recently moved and were required to look into using a new Homeowners insurance carrier. Jim was very diligent in researching the available carriers and what they had to offer. Although there were several carriers to choose from, I'm confident I made the best choice thanks to Jim and his team.

    Steve D.

  • When I spoke to Jim, I had been frustrated after recently moving from Connecticut and switching to the high premiums of Florida Auto insurance. He was very personable and was able to help find exactly what I needed. 

    Kyle T.

  • Jim found me triple the coverage for the same cost I had been paying. Thank you, Jim! 

    Renee M.

  • Jim not only provided the expert advice I needed on transitioning my Homeowners policy to a rental, he took the time to help me understand how my new property insurance would be structured. Working with Jim was the best decision I could have made – he worked within my quick timeline and ended up saving me over 30% annually on the policy. 

    Sam F.

  • As a Real Estate Agent, my clients frequently ask for referrals to insurance providers. I have referred Jim to numerous home buyers I have worked with. Invariably, my clients thank me for the referral and give positive feedback about the competitive insurance rates and outstanding service Jim provides.

    Barbara L.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
727-209-5400
Our Office

10452 Roosevelt Blvd
St Petersburg, FL 33716

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Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: Closed
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

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