We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The Reid Bellanca Agency

Talk to an Agent icon New to us? Talk to an Agent 813-681-6700

Talk to an Agent icon Visit our neighborhood office 4329 Lynx Paw Trail
Valrico, FL 33596

Current policy Holder Icon Current Policyholder? 888-254-5014

Shining Sun A more personal way to shop insurance.


Here at Brightway, Fishhawk our mission is to provide the best insurance-buying experience and service available. For us, that means being trusted industry experts in the community and providing you with the most choice in insurance companies. 

Our team is led by Reid Bellanca, who goes the extra mile for our customers. We are always available to answer questions and address concerns about insurance policies.

If we can answer any questions about Home, Auto, Umbrella or other types of insurance, stop by or give us a call. 

 

Shining Sun Providing our customers with high levels of service.

SanJuanita Escobar
SanJuanita Escobar Agency Manager

SanJuanita is thrilled to be leading the team at Brightway, Fishhawk, and offering more choice and expert counsel to her neighbors in the area looking to purchase insurance. 

  • SanJuanita Escobar
    SanJuanita Escobar Agency Manager

    SanJuanita is thrilled to be leading the team at Brightway, Fishhawk, and offering more choice and expert counsel to her neighbors in the area looking to purchase insurance. 

    SanJuanita Escobar Agency Manager
    SanJuanita Escobar
    SanJuanita Escobar Agency Manager

    SanJuanita is thrilled to be leading the team at Brightway, Fishhawk, and offering more choice and expert counsel to her neighbors in the area looking to purchase insurance. 

  • Reid Bellanca
    Reid Bellanca Agency Owner

    Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

    Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

    Reid Bellanca Agency Owner
    Reid Bellanca
    Reid Bellanca Agency Owner

    Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

    Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

  • Rocio Regalado
    Rocio Regalado Customer Service Agent

    Rocio comes to Brightway after spending 12 years as a tax preparer with H&R Block and five years with Redland's Christian Migrant Association, one of Florida's largest non-profit child development centers. Rocio lived in Hillsborough County for over ten years so she knows the area well. 

    As a Brightway Agent, she enjoys having the opportunity to meet and help many people. She speaks fluent English and Spanish.

    A mother of three, Rocio enjoys taking part in arts and crafts fairs in the area.

    Rocio Regalado Customer Service Agent
    Rocio Regalado
    Rocio Regalado Customer Service Agent

    Rocio comes to Brightway after spending 12 years as a tax preparer with H&R Block and five years with Redland's Christian Migrant Association, one of Florida's largest non-profit child development centers. Rocio lived in Hillsborough County for over ten years so she knows the area well. 

    As a Brightway Agent, she enjoys having the opportunity to meet and help many people. She speaks fluent English and Spanish.

    A mother of three, Rocio enjoys taking part in arts and crafts fairs in the area.

  • Brittany Goodyear
    Brittany Goodyear Insurance Agent

    Brittany comes to Brightway from Progessive Insurance where she was a licensed agent. Born and raised in nearby Brandon, Fla., she knows the Fish Hawk area well. Prior to her work at Progressive, she was the operations manager for a local business in Brandon.  

    As a Brightway Agent, she enjoys getting to know her clients on an individual basis. "I will always spend extra time educating and answering any questions my clients may have," says Brittany, who believes providing excellent customer service is the most important aspect of working in the insurance industry.

    In her free time, you will find Brittany outdoors, hunting, fishing and boating with her family and friends. She is also passionate about helping the homeless.

     

    Brittany Goodyear Insurance Agent
    Brittany Goodyear
    Brittany Goodyear Insurance Agent

    Brittany comes to Brightway from Progessive Insurance where she was a licensed agent. Born and raised in nearby Brandon, Fla., she knows the Fish Hawk area well. Prior to her work at Progressive, she was the operations manager for a local business in Brandon.  

    As a Brightway Agent, she enjoys getting to know her clients on an individual basis. "I will always spend extra time educating and answering any questions my clients may have," says Brittany, who believes providing excellent customer service is the most important aspect of working in the insurance industry.

    In her free time, you will find Brittany outdoors, hunting, fishing and boating with her family and friends. She is also passionate about helping the homeless.

     

Yellow Sun Shine Our reputation says it all.


  • I highly recommend Brightway, Fishhawk! I got quotes from three companies that  included options with carriers that none of the others included, saving me so much each month! Very personalized service. Thanks, again!

    Pam M.

  • Great and fast customer service! I’m saving almost $200 a month!

    Morgan D.

  • You are the man! I got a great rate. This is the best quote they have gotten so far. I really appreciate it. Wish you were in all 50 States!

    Jake O. 

  • When I see that a borrower has insurance with you I’m always so relieved, because I know how easy you are to work with! 

    Amy R.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
813-681-6700
Our Office

4329 Lynx Paw Trail
Valrico, FL 33596

Get Directions >
Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

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