We're honored to live and work in the community we serve.


Providing local expertise and the power of choice is the Brightway difference.

Welcome to Brightway, The Reid Bellanca Agency

Talk to an Agent icon New to us? Talk to an Agent 813-681-6700

Talk to an Agent icon Visit our neighborhood office 4329 Lynx Paw Trail
Valrico, FL 33596

Current policy Holder Icon Current Policyholder? 888-254-5014

Shining Sun Providing our customers with high levels of service.

Reid Bellanca
Reid Bellanca Owner and Principal

Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

  • Reid Bellanca
    Reid Bellanca Owner and Principal

    Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

    Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

    Reid Bellanca Owner and Principal
    Reid Bellanca
    Reid Bellanca Owner and Principal

    Reid has held leadership roles within the insurance industry for more than 25 years.  He brings a background filled with creative insurance product development ideas, long standing industry-wide relationships and expertise in operational efficiencies to Brightway.

    Reid is putting his experience to work by assisting others in making the right choices for insurance coverage in protecting the people and property of the Fishhawk and Valrico communities.

  • Kathy  O’Neal
    Kathy O’Neal Senior Insurance Agent

    Kathy is a General and Personal Lines Insurance agent. Licensed for over three years, her dedication to her career, clients and resources has led her to be an agent of trust, respect and reliability. 

    Kathy's customer service is supreme, built with more than 20 years of experience from insurance to real estate to overseas sales. She has a highly reputable relationship with auto dealerships across Florida. Being in Real Estate as well, she has the experience to educate homebuyers on Home insurance and making sure your needs are met.

    When Kathy is not working, she spends time with her family.  Also known as “Kathy Runner-girl O’Neal,” you may find her training for the next marathon. Her dedication to running has led her to qualify for the Boston Marathon, which she successfully completed twice.

    After graduating from high school, Kathy served her country in the United States Air Force as a Military Police Officer from 1992 to 1999. 

    Kathy O’Neal Senior Insurance Agent
    Kathy  O’Neal
    Kathy O’Neal Senior Insurance Agent

    Kathy is a General and Personal Lines Insurance agent. Licensed for over three years, her dedication to her career, clients and resources has led her to be an agent of trust, respect and reliability. 

    Kathy's customer service is supreme, built with more than 20 years of experience from insurance to real estate to overseas sales. She has a highly reputable relationship with auto dealerships across Florida. Being in Real Estate as well, she has the experience to educate homebuyers on Home insurance and making sure your needs are met.

    When Kathy is not working, she spends time with her family.  Also known as “Kathy Runner-girl O’Neal,” you may find her training for the next marathon. Her dedication to running has led her to qualify for the Boston Marathon, which she successfully completed twice.

    After graduating from high school, Kathy served her country in the United States Air Force as a Military Police Officer from 1992 to 1999. 

Yellow Sun Shine Our reputation says it all.


  • I highly recommend Brightway, Fishhawk! I got quotes from three companies that  included options with carriers that none of the others included, saving me so much each month! Very personalized service. Thanks, again!

    Pam M.

  • Great and fast customer service! I’m saving almost $200 a month!

    Morgan D.

  • You are the man! I got a great rate. This is the best quote they have gotten so far. I really appreciate it. Wish you were in all 50 States!

    Jake O. 

  • When I see that a borrower has insurance with you I’m always so relieved, because I know how easy you are to work with! 

    Amy R.

Yellow Sun Shine More choice. More convenience. More confidence.


Yellow Sun Shine Visit us today.


Give us a Call
813-681-6700
Our Office

4329 Lynx Paw Trail
Valrico, FL 33596

Get Directions >
Hours of Operation

Monday: 9 a.m. to 5 p.m.
Tuesday: 9 a.m. to 5 p.m.
Wednesday: 9 a.m. to 5 p.m.
Thursday: 9 a.m. to 5 p.m.
Friday: 9 a.m. to 5 p.m.
Saturday: By Appointment Only
Sunday: Closed

Let us find the right insurance for you.


Reach out and we’ll get back to you with a custom policy that fits your unique situation.

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