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Meet Your Charlene Rodriguez Agency Brightway Insurance Team

The key to exceptional insurance coverage starts with an agent who truly understands your needs. Our Charlene Rodriguez Agency team lives right here in the community. We know the unique risks, assets, and lifestyles of Lakeland residents.

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231 N. Kentucky Avenue
Suite 216
Lakeland, FL 33801

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863-644-7711

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About Charlene

With more than 25 years’ insurance experience, Charlene loves to listen to customers’ needs, and then marry them up to the insurance company that will deliver the most coverage for the greatest value.

A resident of Lakeland for over 32 years, Charlene is active in her community, focusing on sponsoring events that benefit children and the less fortunate. 

Family, fur babies and friends mean everything to Charlene, and she enjoys spending as much time as possible with them. Her hobbies include boating, jet skiing, camping, traveling, relaxing at home by the pool, and “just about anything that keeps me outside.”

About Diane

Diane is a Florida Personal Lines Insurance Agent with lifelong roots in Polk County, a place she proudly calls home. Growing up locally and surrounded by family who still live in the area, she values long-standing relationships and the small-town connections that have shaped her life. Many of her closest friendships span more than 35 years, giving her a deep appreciation for trust, loyalty, and community.
 
Her professional journey began early at the Department of Transportation, working in the local tag agency, where she developed a strong foundation in customer service and attention to detail. She later stepped into the automotive industry with Cadillac as one of the first female salespeople in Polk County, breaking barriers and building confidence in navigating high-stakes client decisions. In 2001 she expanded her experience into finance as a Business/Fianance manager with Sky Powersports, specializing in watercraft and recreational vehicles.
 
In 2005, Diane moved into real estate, spending the next 20 years serving Florida buyers and sellers, including two years as a Keller Williams Team Leader. Alongside real estate, she built a 12-year career in marketing, New Information Inc, helping agents strengthen their brand presence and grow their businesses. Her transition into insurance comes from a drive to educate clients about coverage after experiencing several not-at-fault accidents herself. She understands how confusing policies can feel and is committed to helping individuals and families protect themselves with clarity and confidence.
 
Health and wellness play a central role in her life. Diane is a fitness competitor training for a 2026 figure competition and holds multiple certifications in nutrition, pregnancy nutrition, pet nutrition, meditation, yoga, and weight-loss management. She is a proud mother of two adult children—her daughter Torre, who also holds an insurance license, and her son, who is pursuing a future as a CRNA. At home, she enjoys life with her cats, Kiki and Lulu Spice, and finds joy in encouraging others to achieve their goals, living for experiences, and living well.

About Michael

Michael Rodriguez brings over 17 years of insurance experience, offering clients trusted guidance and personalized service. A longtime Lakeland resident of more than 25 years, Michael is deeply rooted in the community he serves. Outside of work, he enjoys outdoor adventures—boating, golfing, and camping—and values every moment spent with his family. His commitment to both his clients and his community defines the way he approaches insurance every day.

Visit us to learn more about Lakeland Insurance

We're eager to help you find the right insurance online or in-person. Visit our office to meet your new insurance team.

Our Office

231 N. Kentucky Avenue
Suite 216
Lakeland, FL 33801

Office Hours

Monday-Friday: 9 a.m. to 5 p.m.
Saturday-Sunday: By Appointment Only

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The Charlene Rodriguez Agency
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