Jeff Lurie brings a rare blend of leadership, strategy, and people-first service to the insurance world. Prior to launching Brightway, The Lurie Agency, Jeff served the Hampton Roads community as a police officer, rising to the rank of lieutenant before early retirement in 2022. Leading teams through calm and chaos as an incident commander and FBI-trained crisis negotiator taught him to remain decisive and focused on protecting people when it matters most. He's also spent 15 years in real estate as a broker, investor, and property manager. When it comes to risk assessment, Jeff really knows his stuff.
That same mindset drives every client experience at Brightway. Jeff’s mission is simple: make insurance feel understandable, personal, and empowering. With deep roots in the community and a strong commitment to supporting military members, veterans, and first responders, he's building this agency on trust, service, and genuine connections.
As a business coach and leadership consultant, Jeff has trained professionals nationwide in performance, communication, and strategic growth. He highlights three important principles along the way — Vision. Strategy. Growth. — creating a culture where clients feel supported and team members feel inspired to serve.
