Earn More As You Grow More.
Our franchise model boosts your commission rate as your agency reaches new milestones. When your agency meets those milestones, you will be eligible to receive an additional 5% New Business commission share.
Own Your Brightway Agency with Flexible Franchise Fee Options
Brightway’s innovative franchise model is built for growth — and designed to make ownership more accessible. Whether you pay up front or choose our performance-based financing, you’ll have the tools, technology, and support to grow a thriving insurance business.
Option 1: Franchise Fee Forgiveness
Start strong with only $10,000 upfront payment.
Meet performance goals in your first year — and the rest of your franchise fee is forgiven.
• Sell 500 New Business policies
• Employ at least 3 producers
• Achieve both within 12 months and pay no additional franchise fee
• If not met, the remaining $25,000 is financed with no payments for the first 12 months of your operations.
Option 2: Pay in Full, Save More
Prefer to keep things simple?
Pay $25,000 upfront — a $10,000 savings compared to financing.
Want Hands-On Experience Before Owning an Agency?
Join Brightway’s Apprentice Program and learn from top-performing owners. Apprentices gain real-world experience in the insurance industry, while established Brightway agency owners provide mentorship.
As an apprentice, you'll work as a producer while gaining insights directly from our experienced owners. Those who write 165 New Business policies during their 12-month apprenticeship are eligible to launch their own Brightway agency—without paying an initial franchise fee.
Fuel Your Agency's Growth—One Producer at a Time
We know that recruiting, training, and onboarding producers is key to growing a successful business. That’s why we offer a free in-house recruiting service to source and screen candidates who match your ideal profile and business goals.
We also provide onboarding support to reduce the time and effort required to train your team. You’re in business for yourself—but not by yourself.
Qualifying for our Preferred and Elite status
With Brightway, performance isn’t just recognized — it’s rewarded. Earn Preferred or Elite status each quarter, expanded support, regardless of the ownership paths you take.
Number of producers
Our data shows increasing the number of producers leads to higher production per producer.
Policies-in-force growth
One of the most critical drivers of long-term success and profitability for an insurance agency as it reflects not only New Business but retained business.
Premium growth
Growing your premium count is crucial because it reflects not just how many clients you serve, but how well you’re serving them.
New business
While renewals provide stability, it's new business that fuels momentum, competitiveness, and scalability.
And more...
Other metrics tracked to measure performance include policies per customer, policies-in-force retention and size of your book of business.
Preferred Agency
Preferred status gives you the opportunity to earn more New Business commission and provides you with additional tools and resources to help you optimize productivity and build your operational structure.
Elite Agency
Elite status gives your agency access to premium tools, resources, and exclusive opportunities for accelerated growth in addition to the ability to earn higher New Business commission.
Path to partnership
Step 1
Welcome Call
Make a connection with one of our Franchise Consultants who will give you a brief introduction to Brightway and the opportunities we offer. They will guide you through our sales process to ensure you have all the resources and information you need to get to a well-informed decision point.
Step 2
Our Business Model
We'll share more insight into Brightway and answer your questions so we can prepare you for next steps.
Step 3
Financial Performance
At this stage, we'll discuss your investment and your return on that investment. We'll also go over the financial successes of current Brightway franchisees and talk more about your vision for your business.
Step 4
Day of Discovery
You'll be invited to attend a virtual Day of Discovery and will meet with members of our Executive team and learn more about the business support you will receive as a franchisee.
Finally, Step 5
Partners!
Why wait? Get started in your new career as a Brightway Agency Owner today! Our team is ready to guide you through the process of selecting your location, hiring staff, establishing your online presence, and much more.
Some of the companies we represent
Carrier access varies by market and other factors. For a complete list of companies Brightway represents visit here
Products you'll sell
Home
Flood
Condo
Renters
Personal Articles
Auto
Motorcycle
RV
Boat
Business
Life
Umbrella
Home Warranty
Pets
Other
See what our franchisees have to say.
Maegan Lunte
Brightway, The Lunte Family Agency Wylie, TX
Ben Rodriguez
Brightway, The Ben Rodriguez Agency New Orleans, LA and Brightway, The Johnson-Rodriguez Agency Baton Rouge, LA
Joseph Janicki
Brightway, The Janicki Agency
Mike Hatmaker
Brightway, Largo South Largo, FL
Bobby Raymond
Brightway, Fort Caroline Jacksonville, FL
Sam Kassar
Brightway, The Kassar Agency Naples, FL and Brightway, Bonita Springs Bonita Springs, FL
Quincy Vinson
Brightway, The Vinson Family Agency Stone Mountain, GA
Grow Faster Here Than Anywhere Else
Start an Agency with Brightway
Learn more about our history and culture, products you'll sell, the companies we work with, our models and more by filling out this form. Please note: P&C insurance experience is strongly preferred in most markets at this time.