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About Us

Established in 2008, Brightway created the first-ever "you sell, we service" insurance franchise model. 17 years later, we perfected it by introducing the first performance-based insurance franchise model. Today, Brightway has 300+ agencies across the country with over $1.5 billion in annualized written premium.

Bright ideas right from the start

Brightway was founded on a simple but powerful vision of people helping people.


From day one, our co-founders built a culture centered on creating mutually beneficial outcomes for agents, clients, and carriers.


As we continue to grow and adapt to a changing world, our core belief remains the same—we all achieve success when we help others reach their full potential.

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Miller Brothers

Our founders

Brothers David and Michael Miller launched Brightway Insurance to empower independent agents and create opportunities for entrepreneurs while delivering unmatched value to consumers. Hear directly from them about how they turned their vision of people helping people into a scalable, industry-leading business.

Brightway Award

Brightway Founders Award

The Founders Award recognizes Agents and Producers who exemplify our core philosophy—prioritizing the success of others and strengthening the entire Brightway ecosystem.


Honorees demonstrate:

  • • Exceptional leadership

  • • Selflessness

  • • A commitment to creating long-term value for clients, agents, and carriers

At Brightway, we celebrate those who uplift others—because when one of us succeeds, we all do.

Entrepreneur Franchise 500
Franchise Gator 2021
Tech Awards 2021
Top Franchises 2021
Excellence in Customer Service Award 2021
Forbes Best Franchises 2015
Franchise Awards 2021
Hot 100 Insurance Business 2022
Fast and Serious 2022
Inc
Franchise top 400
Fast 50

Our History

2008

Miller brothers establish Brightway Insurance in Jacksonville, Florida

2011

100,000th policy is sold

2012

100th franchise location opens

2013

Brightway named the #1 insurance franchise by Entrepreneur magazine

2015

Brightway named the #1 Franchise to Buy in America by Forbes Magazine

2018

Annualized written premium reaches $500 million

2019

Brightway named the #1 Franchise in Entrepreneur magazine for the 2nd time

2020

200th franchise location opens

2022

Brightway named #1 insurance franchise by Franchise Times

2023

Brightway Insurance Ranks Third on Yahoo! List of Top 20 Affordable Franchises with High Profits

2024

Reached $1.3B in premium, launched new tech called Fusion built with Brightway owners and opened regional hub office in Charlotte, NC

2025

Reimagined franchise model built on meritocracy

Brightway by the numbers

Franchise Brightway Logo
$ 1.5 Billion+

Annualized Written Premium

0+

Policies Sold

0+

Offices Across the Country

Meet the Leadership team


See what our franchisees have to say.

Maegan Lunte

Maegan Lunte

Brightway, The Lunte Family Agency Wylie, TX

Ben Rodriguez

Ben Rodriguez

Brightway, The Ben Rodriguez Agency New Orleans, LA and Brightway, The Johnson-Rodriguez Agency Baton Rouge, LA

Joseph Janicki

Joseph Janicki

Brightway, The Janicki Agency

Mike Hatmaker

Mike Hatmaker

Brightway, Largo South Largo, FL

Bobby Raymond

Bobby Raymond

Brightway, Fort Caroline Jacksonville, FL

Sam Kassar

Sam Kassar

Brightway, The Kassar Agency Naples, FL and Brightway, Bonita Springs Bonita Springs, FL

Quincy Vinson

Quincy Vinson

Brightway, The Vinson Family Agency Stone Mountain, GA

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Grow Faster Here Than Anywhere Else

Start an Agency with Brightway

Learn more about our history and culture, products you'll sell, the companies we work with, our models and more by filling out this form. Please note: P&C insurance experience is strongly preferred in most markets at this time.