For Realtors & Mortgage Brokers
You already control the client relationship at the moment insurance decisions are made.
But for most real estate agents and mortgage brokers
Insurance is referred out
The client experience becomes fragmented after closing
Long-term, recurring revenue leaves the relationship
Brightway helps experienced real estate and mortgage professionals change that — by adding a fully built, in-house insurance agency to their business.
This is not a referral program. This is ownership.
Why Choose Brightway
Add recurring revenue to a transactional business
Insurance renewals generate durable, year-over-year income.
Keep more of the client relationship in-house
Improve the client experience at closing and beyond.
Avoid operational distraction
No need to manage carriers or service teams.
Build enterprise value
Create a business asset that compounds long after the transaction closes.
Leverage a national platform
Brightway is the second-largest personal lines insurance franchise system in the U.S.
How It Works
Brightway enables qualified realtors and mortgage brokers to become insurance agency owners without needing to becoming insurance operators on their own without support.
Under the Brightway franchise model:
You own a Brightway Insurance agency
Brightway provides direct carrier appointments across major home insurance markets
Brightway handles servicing, renewals, commissions processing, and technology
Brightway supports recruiting and staffing licensed insurance producers
You stay focused on:
Transactions
Relationships
Growth
Brightway provides full-scale operational support for your insurance business behind the scenes.
A Proven Model — Already Working at Scale
Brightway supports hundreds of agency owners nationwide, including many partnered with real estate and mortgage businesses.
$1.7B+ in gross written premium
40+ agency owners with more than $10m in GWP*
Dozens of producers writing $1M+ annually*
This is not a pilot program.
It’s a proven model being selectively extended.
Who This Is For
This opportunity is designed for experienced, growth-minded professionals who:
Control their client relationships
Have meaningful transaction volume (11-50 per month)
Are owner-led or decision-accessible
Want to build long-term enterprise value
Willing to quickly hire staff, with Brightway’s support, to grow their insurance business
This is not a mass-market opportunity. Participation is intentionally limited to ensure alignment and execution.
*This representation can be found in Table 2 of Item 19 of Brightway Insurance LLC’s 2025 FDD, which reflects the production of full-time producers of any agency that was open and operating during the 2024 calendar year, and which employed at least one full-time producer during calendar year 2024, which is defined as a Producer who sold a minimum of 50 policies in 2024. A total of 120 full-time producers generated between $500,000 and $1 million in Annualized Premium and 299 full-time producers generated less than $500,000 in Annualized Premium in 2024. New Business Annualized Premium is defined as the amount of premium customers pay for a new policy in one year; if a policy is issued in a six-month term, the premium amount is doubled.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. Offers are made by Franchise Disclosure Document only. Certain states regulate the offer and sale of franchises. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.