Liquidity, continued ownership, and next-level growth through Brightway
Brightway is the ideal strategic partner for successful agency owners who want liquidity and next-level growth without giving up control. Receive a competitive market valuation for a portion of your renewal commissions and continue operating your agency under the Brightway model. Stay independent, keep earning, and grow beyond expectations with Brightway.
Unlike typical buyers, Brightway’s model is designed for owners who want liquidity and continued growth—not a full exit.
Our process is built for agency owners who want liquidity today and flexibility for the future.
Receive a competitive market valuation for a defined portion of your renewal commissions.
Your agency transitions to a Brightway franchise, gaining technology, and full operational support.
Remain in control of your agency while keeping your client relationships and local presence.
Stay active, bring in a successor, or plan your full exit on your own timeline.
Owners seeking partial liquidity: Not a full exit, but a way to take chips off the table and stay in control.
Entrepreneurs planning succession: Long-term thinkers who want continuity while staying active in growth.
Leaders ready to scale faster: Those who want recruiting, marketing, and operational support to expand.
Owners who value independence and partnership: Keep control of your agency while gaining a trusted growth partner.
Grow faster her than anywhere else. That's the Brightway Promise. It is what we strive for everyday. See how we actually deliver on this for agency owners below.
Leverage the established Brightway name and our cross-selling support to maximize sales.
Our dedicated team connects you with top carriers for more policy options.
Our proprietary all-in-one platform reduces your quote and binding times for faster conversions and more productivity.
Our Engagement Center handles client service and retention so you can focus on growth.
Join 300+ of the most successful agents in the country sharing their strategies for success.
Top performing agency
Top 25%
Average
Stay & grow conversion—An established agency sells a portion of its book, converts to a Brightway franchise, and scales faster with robust marketing and recruiting support.
Successor buy-in—A senior producer transitions into ownership with Brightway financing the buy-in. The founder gains liquidity and ensures local continuity.
Planned retirement—An owner nearing retirement sells full book to Brightway and transitions clients to a locally operated franchise, ensuring continuity and no disruption in service.
Post-close, your agency continues forward as a Brightway franchise. You stay the owner, keep earning, and gain the scale, tools, and support of a national platform.
Gain scale and recognition while maintaining your local presence and relationships.
Access Brightway’s recruiting, marketing, and growth capital to expand your agency.
Use Brightway’s carrier network for better market access and pricing.
We handle servicing, technology, compliance, carriers, and accounting so you can focus on growt
Use Brightway’s systems for renewals, cross-selling, and performance tracking.
Keep earning on your existing book and on all new business you write.
Head of Mergers & Acquisitions
Email: jeff.coluccio@brightway.com
