The U.S. insurance industry represents a resilient and growing $1.5+ trillion market. Insurance products remain essential regardless of economic conditions, making agency ownership a compelling opportunity for entrepreneurs and experienced sales professionals alike.
A Resilient, Expanding Market The insurance sector has proven itself recession-resistant. Home, auto, and business coverage are must-have products, providing a reliable revenue stream for agencies even during economic downturns. Consumer demand for choice and tailored solutions is driving the independent agency channel’s growth, with independents now commanding nearly half the market share in personal lines.
Independent Agencies on the Rise Unlike captive agents limited to selling products from a single carrier, independent agents offer access to multiple carriers, allowing them to customize coverage to client needs. This flexibility positions independent agencies to win more business and build stronger client relationships over time.
Why Brightway is Different Brightway combines the flexibility of independent agency ownership with unmatched support systems. Our model allows owners to focus on selling and building client relationships while leveraging our centralized resources for marketing, technology, carrier access, and operational support.
A Scalable Business Model Brightway’s platform is designed for growth. With opportunities to expand your book of business, earn higher commission splits, and eventually sell or pass on your agency, ownership offers both immediate income potential and long-term equity value.
Whether you’re an experienced insurance professional or new to agency ownership, Brightway provides the tools, relationships, and brand reputation to help you succeed in this resilient and growing market.