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Husband-and-wife team, Biju Paul and Simi Augustine, open a Brightway Insurance Agency in Frisco, Texas

May 27, 2021

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FRISCO, TEXAS — More residents in and around Frisco and the greater Dallas-Fort Worth metropolitan area can experience a better way to buy insurance for their homes, vehicles and much more as husband-and-wife team, Biju Paul and Simi Augustine, open Brightway, The Prime Choice Agency Monday, May 31. The locally owned and operated insurance agency is located at 4633 Coit Road, #340 in Frisco. The Agency is co-located with Paul’s other business, Prime Choice Lending.

“I am excited to help consumers and clients of Prime Choice Lending to find a customized package of policies to fit their needs at the most competitive price,” said Augustine, who is the Principal Agent managing the day-to-day operations of the Agency.

Born and raised in Kerala, India, with an engineering background and 20 years’ experience in Information Technology development, Augustine has been a partner in the mortgage business. Her husband, Biju Paul, runs Prime Choice Lending and is a competitive Mortgage Broker in the Dallas market. The couple loves spending time together with family, travelling and enjoying nature. One of the things Augustine looks forward to most as a Brightway Agency Owner is helping families protect what is important to them with an aim to make a difference in her community and the world.

“We’re thrilled to welcome Biju and Simi to the Brightway family and are committed to their success,” said Brightway President and CEO, Michael Miller. “Brightway Agents receive holistic business support that frees them up to focus on their customers’ needs so they can find the right coverage for you and your family.”

Brightway, The Prime Choice Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle and Umbrella insurance policies from numerous insurance brands including Aegis, Amelia Underwriters, Bankers, Burns and Wilcox, Lighthouse, SageSure, Wright Flood and many more. Hours of operation are Monday through Friday from 8 a.m. to 5 p.m. (CDT).

Brightway’s corporate office staff provides expertise and support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers Agency Owners, like Paul and Augustine, to focus on new business sales and provides customers the personalized service they deserve.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with more than $800 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to nearly 1,200 people in 307 offices across 25 states serving customers in all 50 states.

For more information about Brightway, The Prime Choice Agency, visit or call 972-316-7880. Learn more about franchise opportunities with Brightway at our franchise page.