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Book shares how Brightway Agency Owner applies lessons learned from walking on to college football team to run a successful business

Jan 6, 2021

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JACKSONVILLE, FLA. — Owning and operating your own business isn’t easy, but one Jacksonville business owner learned the discipline and work ethic in his college days that prepared him for his future. Bobby Raymond, who owns Brightway, Fort Caroline, shares his story of parlaying the lessons learned as a walk-on for the University of Florida football team to a successful career as a business owner in “The Walk-on Method” by Jim Roddy. The book, published in September 2020, shares Raymond’s story in chapter 30 titled, “Focus Every Day.”

“My experiences at Florida play a special role in my life and how I run my insurance agency, so when Jim approached me about sharing my story for his book, I was ecstatic to talk with him,” said Raymond. “It really was an exciting time in my life and to be able to share those memories in a book that can help others succeed in their own lives and businesses is truly rewarding.”

Raymond walked on to the University of Florida football team in 1981 and worked his way up the roster to become the starting kicker his junior and senior years. In 1983, he led the Southeastern Conference in field goals made, field goal percentage and points, beating out legendary player, Bo Jackson, as the top scorer in the conference. In 1984, he built on his success and again led the conference in field goals made, field goal percentage and points.

In the book, Raymond says the focus he learned at Florida remains today, and he uses it to do the best job possible for his clients. He has been helping families in Northeast Florida protect their homes, vehicles and more since opening Brightway, Fort Caroline 11 years ago.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with more than $740 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to more than 900 people in 279 offices across 23 states serving customers in all 50 states.

For more information Brightway, Fort Caroline, visit or call 904-517-5900. Learn more about franchise opportunities with Brightway at our franchise page.