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Cici Lu opens a Brightway Insurance Agency in Orlando

Oct 12, 2020

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ORLANDO, FLA. — Brightway Insurance remains committed to customers and to people who want to build their own business with the holistic support Brightway offers even during these uncertain times. More residents in Central Florida can now experience a better way to buy insurance for their homes, vehicles and much more as Cici Lu opens Brightway, The Lu Agency in Orlando, Monday, Sept. 14. While Lu currently works from home, she will open an office location in the coming months, which will be announced once operational.

“I have learned to appreciate the value a reliable insurance agent brings to the table and how important it is to have choice and options for homebuyers, especially for those in markets like Central Florida where coverage options are becoming limited,” said Lu. “Starting my own business with the support and top-rated insurance brands Brightway works with is a dream come true, and I look forward to helping my friends and neighbors protect their homes, vehicles and so much more as a Brightway Agency Owner.”

Lu moved to Florida seven years ago to work for Disney after graduating from Missouri State University in Springfield, with a bachelor’s degree in International Business and Hospitality Management. Born in China, Lu moved to the U.S. 10 years ago and speaks fluent Chinese and English. For fun she enjoys reading, playing the piano, travelling and watching movies. As a Brightway Agency Owner, Lu looks forward to providing more choice in insurance brands to consumers in Central Florida and throughout the state.

“We are thrilled to partner with Cici to expand our footprint in Central Florida and look forward to seeing her grow her business with the holistic business support Brightway provides to Agency Owners, like her,” said Brightway President and CEO Michael Miller. “We have hundreds of insurance professionals ready to support her so that she can focus on the needs of her customers and providing them with the expert counsel they deserve.”

Brightway, The Lu Agency offers customized Home, Condo, Renters, Personal Articles, Flood, Auto, RV, Motorcycle, Boat and Umbrella insurance policies from many insurance brands including Amelia Underwriters, Bankers, Edison, Foremost, Hagerty, Johnson and Johnson, Mercury, Nationwide, Progressive, Safeco and many more. Hours of operation are Monday through Friday from 8 a.m. to 5 p.m. (EDT).

Brightway’s corporate office staff provides expertise and support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Onboarding, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers Agency Owners, like Lu, to focus on new business sales and provides customers the personalized service they deserve.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with more than $705 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to more than 900 people in 236 offices across 22 states serving customers in all 50 states.

For more information about Brightway, The Lu Agency, visit or call 407-337-5775. Learn more about franchise opportunities with Brightway at