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Fairness in Business: Rodriguez Leading the Way with New Ocoee Agency

Oct 25, 2023

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Raised south of the border, Ocoee, Florida’s Leticia Rodriguez has built a life around making things right. And now, the Sunshine State business pro will open the doors on an agency designed to help others make things right when it comes to their own lives.

This Monday, the Orange County resident will launch Brightway, The Rodriguez Agency insurance office in Orange County.

“Before moving stateside in 2010, I was practicing law in Mexico. I always had a passion for working in a field that helped keep things fair,” Rodriguez said.

“After moving to Florida in 2010 and building our tax preparation company now for more than a decade, adding insurance to who we are has become a natural fit for the needs in my community, as well as my own passion to serve.”

Rodriguez is a 2003 law graduate of ITESO, Universidad Jesuita de Guadalajara. After handling administrative cases as a legal contractor for both individuals and government entities for more than seven years, Rodriguez and her husband, Juan, made the decision to relocate to the U.S.A.

“From real estate service to tax advisement, we’ve been providing assistance consistently since moving to the States,” Rodriguez added. The Central Florida entrepreneur is the daughter of parents who raised their family working in the logistics and transportation industry.

Currently residing in Ocoee, Leticia and Juan have been married for 17 years. They and their 12-year-old son call the Orlando suburb home.

Brightway, The Rodriguez Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, Commercial and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EDT) and Saturday/Sunday by appointment. Visit them at their office at 101 West Silver Star Road, Suite 20 in Ocoee, online at or call 407-554-5003.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Leticia, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 350 agencies in 35 states and more than $1 billion in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for agency owners and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support. This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.