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Gerald Peterkin opens a Brightway Insurance Agency in Jacksonville, Florida

Mar 16, 2021

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JACKSONVILLE, FLA. — Brightway Insurance is pleased to announce that Gerald Peterkin will open Brightway, The Peterkin Agency Monday, March 22. The Agency is located at 5310 Lenox Avenue, Unit 15 in Jacksonville (inside Kingdom Plaza at Normandy Mall).

“I am honored and excited to be opening an agency in this community that will help my friends and neighbors protect their homes, vehicles, and most importantly, their financial futures. As a Brightway Agency Owner, I have the most choice of insurance brands so I can shop the market to find customized packaged policies to fit all clients’ needs,” said Peterkin.

A Florida native, Peterkin comes to Brightway with more than 15 years of leadership, sales and service experience. During the past five years, he worked his way up through Geico with a passion for helping others, and exemplifying leadership. He understands the importance of providing world-class customer service to every single customer. Peterkin and his wife, Tamika, have four children. He is a member of Kappa Alpha Psi Fraternity Inc. Peterkin volunteers as a little league flag football coach and enjoys spending time with his family, watching sports and coaching business associates. As a Brightway Agency Owner, he is looking forward to being able to provide Jacksonville families with the best protection and competitive pricing.

“Gerald has a solid understanding of the industry and his community, and we look forward to seeing him grow his business quickly with the holistic support we provide to Agency Owners,” said Brightway President and CEO Michael Miller. “We have hundreds of insurance professionals standing at the ready to assist him with his business and to provide top notch service to his customers.”

Brightway, The Peterkin Agency offers customized Home, Condo, Renters, Flood, Personal Articles, Auto, RV, Motorcycle, Boat and Umbrella insurance policies from numerous insurance brands including American Traditions, Bankers, Burns and Wilcox, Edison, Foremost, Hagerty, Johnson and Johnson, Nationwide, Safeco, SageSure and many more. Hours of operation are Monday through Friday, 8 a.m. to 5 p.m. (EDT).

Brightway’s corporate office staff provides expertise and support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers Agency Owners, like Peterkin, to focus on new business sales and provides their customers the personalized service they deserve.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with more than $770 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to more than 900 people in 297 offices across 23 states serving customers in all 50 states.

For more information about Brightway, The Peterkin Agency, visit or call 904- 578-7474. Learn more about franchise opportunities with Brightway at our franchise page.