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Gretchen Richardson introduces Port St. Joe to a better way to buy insurance

Dec 15, 2020

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PORT ST. JOE, FLA. — Residents in Port St. Joe and surrounding communities can now experience a better way to buy insurance for their homes, vehicles and much more as veteran Insurance Agent and now Brightway Agency Owner, Gretchen Richardson, will open Brightway, The Gretchen Richardson Agency Monday, Dec. 21. While Richardson currently is operating the agency from her home in Port St. Joe, she will open an office location in the coming months. The office location will be announced once operational.

“I’m thrilled to introduce a better way to buy insurance to the Port St. Joe community,” said Richardson. “As a Brightway Agency Owner, I’m able to offer more choice of top-rated insurance brands than other agencies and have the business support that frees me up to provide expert counsel and to build a customized package of policies for my customers.”

Richardson brings 12 years of insurance experience to Brightway to include owning her own Farmers Insurance Agency for nearly six years. She and husband, Patrick, of 11 years have a blended family of seven children and 15 grandchildren. Richardson supports the American Red Cross as a Universal Donor and Platelet Donor to help fight cancer. She enjoys music, beaches, dining, going to church with her family and meeting new people. As a Brightway Agency Owner, she looks forward to the freedom to research the best carrier fit for her clients’ needs while operating independently, yet with support.

“Gretchen has an exceptional background in insurance and with Brightway she can offer far more options to her customers than she was previously able to provide as a captive agent,” said Brightway President and CEO Michael Miller. “We’re excited to partner with her to grow our brand in the Panhandle and expect her to be wildly successful with the holistic business support she will receive from Brightway.”

Brightway, The Gretchen Richardson Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella and Life insurance policies from numerous insurance brands including Appalachian Underwriters, Bankers, Bristol West, Foremost, Johnson and Johnson, Mercury, Nationwide, Progressive, Safeco and many more. Hours of operation are Monday through Friday from 8:30 a.m. to 5:30 p.m. (EST) and Saturday by appointment.

Brightway’s corporate office staff provides expertise and support in areas including Customer Service, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Onboarding, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers Agency Owners, like Richardson, to focus on new business sales and provides customers the personalized service they deserve.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with more than $735 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to more than 900 people in 276 offices across 23 states serving customers in all 50 states.

For more information Brightway, The Gretchen Richardson Agency, visit or call 850-786-3388. Learn more about franchise opportunities with Brightway at our franchise page.