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In a generation that has seen many companies pack up and leave the United States, a Venezuelan businesswoman is launching her lifelong dream stateside. Daniela Gomez and her husband, Harold, are opening Brightway, The Gomez Agency insurance office in Orlando September 6.
This dream of Daniela’s has been in the making her entire life. A career that began as a young college girl in Caracas, Venezuela selling auto insurance policies to her college classmates, led to more than 10,000 people following her “Millennial Boss Girl” blog devoted to operating a successful business. The blog first caught fire drawing its five-digit following on Facebook before moving to Instagram in 2020.
In 2022, her booming presence in the insurance industry is not just alive and well online, it’s now traveling to new continents. Born and raised in Venezuela, Daniela and Harold moved to Panama after college to work in insurance and banking, respectively. Just this past June, they made the move to the United States.
“Most of my family works in insurance. It’s what we know,” Daniela added. “Getting to share my experience with customers face-to-face, as well as helping people online over the years has got me to this point in my life. We are so excited about opening our Brightway office.”
After working closely with the United States Embassy in Panama for nearly a year, the couple successfully secured an Investor Visa to make the move possible. The visa allowed them to relocate to the U.S. and open their Brightway office in the Lake Nona community in South Orlando.
An estimated 140,000 employment-based immigrant visas are made available each year to those who qualify. Qualifications include everything from an extensive application process, in-person interviews, business plan presentations to detailed work site analysis before ever moving into the country. Approximately 14 percent of the U.S. population was born outside of the United States.
With a father from Colombia, a mother from Venezuela, and a career that has successfully followed her through the Americas, Daniela traces her business roots back to her days as a young girl in South America when she wanted nothing more than to be just like her mother.
“Some of my first memories are of my mother working behind her office desk in Venezuela,” Gomez said. “With both of my parents working in insurance, I’ve always had a passion for this industry.”
Daniela and Harold both hold a bachelor’s degree in economics from Andres Bello Catholic University, one of the largest colleges in Venezuela. Daniela also holds a master’s degree in microfinance from UNED in Madrid, Spain, as well as certifications from the University of San Francisco School of Management and St. Vincent College (PA). Daniela and Harold have been married for 11 years. The couple and their young daughter currently live in the Lake Nona community.
Brightway, The Gomez Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella, and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EDT) and Saturday/Sunday by appointment. Visit them online at BrightwayGomez.com or call 407-749-0301. The office will open remotely through November 1 when the agency then moves to 6900 Tavistock Lakes Boulevard, Suite 441, in Orlando.
Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Daniela and Harold, to focus on new business sales and provide customers the personalized service they deserve.
About Brightway Insurance
Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with over 300 franchises in 30 states and over $900 million in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.
Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support. This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.