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Kristen Rook introduces Huntsville, Alabama, to a better insurance-buying experience

Aug 11, 2021

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HUNTSVILLE, ALA. — Residents in and around Huntsville can experience a better way to buy insurance for their homes, vehicles and much more as Kristen Rook opens Brightway, The Rook Family Agency today. The Agency is located at 4100 Market Street, Suite 100 in Huntsville (just outside the Redstone Arsenal Gate 9 Visitors Center). It is the first Brightway Insurance Agency to open in Huntsville and Brightway’s second location in Alabama.

“I am excited to be opening a business to help friends and others in the community to protect what is most important to them,” said Rook. “The biggest part of this is being able to write for many options of insurance companies to be able to find the most competitive choice.”

As a natural who cares for others, Rook comes to Brightway with years of experience providing peace of mind and quality of life to friends and family. She and husband, Austin, have been married six years and have three children. She enjoys her time with family and extended family, whether it be organizing get-togethers or quality time with each of them individually. One of the things she looks forward to most as a Brightway Agency Owner is helping other families protect what is important to them and being a part of this great community.

“Kristen knows Huntsville and her community, and we are ecstatic to partner with her to open our first agency in this market,” said Brightway President and CEO Michael Miller. “Brightway provides Agency Owners, like Kristen, with all-encompassing business support that frees up their time to focus on helping their customers and growing their business.”

Brightway, The Rook Family Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle and Umbrella insurance policies from numerous insurance brands including Appalachian Underwriters, Bankers, Bristol West, Foremost, Hagerty, Hippo, Nationwide, Progressive, Tapco and many more. Hours of operation are Monday through Friday from 8 a.m. to 4:30 p.m. (CDT) and Saturday/Sunday by appointment.

Brightway’s corporate office staff provides expertise and support in areas including Customer Service, Technology, Accounting, Marketing, Distribution, Business Analytics, Carrier Appointments, Licensing, Training, Hiring and Retaining personnel. The company’s signature after-the-sale service empowers Agency Owners, like Rook, to focus on new business sales and provides customers the personalized service they deserve.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance distribution company with more than $835 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.

Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.

Brightway got its start in 2008 and has since grown to 1,200 people in 318 offices across 25 states serving customers in all 50 states.

For more information about Brightway, The Rook Family Agency, visit or call 256-562-4090. Learn more about franchise opportunities with Brightway at our franchise page.