Life Near the Water: Lima Launches Brightway Monday - Brightway, The Lima Family Agency Opens in Pompano Beach

From an early age, Boca Raton’s Airton Lima has had his eyes focused on a career near the water. Born in Brazil, Lima had childhood aspirations of joining the Marinha do Brazil, the Brazilian Navy, just like his father. However, it would be a life just off the Atlantic Ocean in South Florida awaiting Lima as his family moved to the United States when he was only 10 years old. Monday, the 37-year-old Boca Raton resident will be growing his business footprint off the coast as he opens Brightway, The Lima Family Agency insurance office in Pompano Beach.

Lima and his wife, Kenia, have owned Clean Tech Experts, LLC janitorial services for the past eight years. Beginning next week, the Lima family name expands into the insurance industry as they launch their new venture.

With seven years in the insurance industry on his resume, Lima says he owes most of his drive and determination to his mom, Marilene.

“When we moved to Florida from Brazil, she worked many different jobs helping make ends meet for our family,” Lima added. “I’ve tried to take that same kind of attitude into my career and I couldn’t be prouder.”

A 2004 alum of Boca Raton’s Spanish River High School, Lima earned a General Contractor’s License and worked in the housing industry for the first five years of his career. He also has a Pharmaceutical Sales Certification from Florida International University. Celebrating their 10th wedding anniversary this September, Lima and Kenia have one son, Kaleb.

Brightway, The Lima Family Agency offers customized Home, Flood, Auto, Boat, Condo, Renters, Personal Articles, RV, Motorcycle, Umbrella and Life insurance policies from numerous insurance companies. Hours of operation are Monday through Friday from 8:30 a.m. to 5 p.m. (EST) and Saturday/Sunday by appointment. Visit them at their office at 750 East Sample Road, Suite B2-202 in Pompano Beach, online at BrightwayLimaFamily.com or call 561-620-6000.

Brightway’s corporate office staff provides expertise and support in areas including customer service, technology, accounting, marketing, distribution and business analytics. In addition, Brightway handles carrier relations and appointments, as well as support with personnel hiring, licensing, onboarding, training and retention. The company’s signature after-the-sale service empowers Agency Owners, like Airton, to focus on new business sales and provide customers the personalized service they deserve.

About Brightway Insurance

Established in 2008, Brightway grew to become one of the largest privately-owned property/casualty insurance distribution companies in the U.S. with more than 300 franchises in 34 states and over $900 million in annual premiums. Recently, Brightway’s success led to a private equity investment that has infused the company with financial and human capital, and data and analytics access, to accelerate growth and deliver new and exciting market opportunities.

Brightway produces winning outcomes for franchisees and their customers by offering access to customized coverage solutions from a range of insurers paired with full back office and marketing support. This winning model allows agents and producers to focus on addressing the needs of their customers to become trusted advisors and grow their businesses.