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Three brothers team up to open New Jersey’s first Brightway Insurance store

Dec 13, 2017

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BLACKWOOD, N.J. — Residents in the Garden State soon will experience a better way to buy insurance for their homes, cars, motorcycles, boats and more. Brothers, Michael, Robert and Ray Norton have teamed up and will open Brightway, The NortonAgency in Blackwood, Monday, Dec. 18. The Nortons’ store is the first Brightway Insurance store to open in New Jersey. Brightway is one of the largest property/casualty agencies in the United States and now has stores in 19 states.

“We’re excited to start a family business and to introduce a better way to shop for insurance to our friends and neighbors,” said Michael Norton, who will manage the store. “As Brightway Agents, we have access to the most insurance brands, which means more choice than you’ll find anywhere else.”

The Nortons come to Brightway with decades of business ownership and management experience at Interstate Battery System of Atlantic City and Norton Wealth Management. Michael, who will take lead in running the Brightway store, spent 23 years as the operations manager of the battery company and won numerous awards for salesmanship. He graduated with a bachelor’s degree in Business Management from North Carolina State University in Raleigh, N.C. He and wife, Liza, of 17 years have three children, who keep them busy with various school and sports activities and dance. They attend St. Joseph’s Church in Hammonton, N.J. The Nortons look forward to making it easy for friends and neighbors in South Jersey to get the expert counsel they deserve and the coverage they need to protect their financial future.

Joining the Nortons at Brightway is Insurance Agent, Nadine Russel, who brings more than 12 years’ experience as an Agent to the job, including at AAA.

“Brightway was founded by brothers, David and Michael Miller, so it seems apropos that our first store in New Jersey is owned by brothers,” said Brightway President, Talman Howard. “We’re thrilled to welcome Michael, Robert and Ray Norton to the Brightway family and look forward to providing world-class service to insureds in New Jersey.”

Brightway Store Owners enjoy support in customer service, carrier relationships, marketing, accounting and technology. As a result, Brightway stores consistently outsell other insurance agencies three-to-one.*

Brightway, The Norton Agency is located at 40 South Black Horse Pike in Blackwood (at the West Central Avenue intersection).The store offers customized Home, Auto, Condo, Renters, Flood, RV, Motorcycle, Boat, ATV, Life and Umbrella insurance policies from numerous insurance brands including Bankers, Foremost, Mercury and Progressive.

About Brightway Insurance Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent stores throughout the country. With more than $494 million in annualized written premium, the company is one of the largest property and casualty agencies in the United States. Brightway provides its franchise owners with access to more insurance companies than any other agency, along with a comprehensive system of support that frees them up to focus on customizing policies that meet their customers’ needs.

Brightway began franchising operations in 2008 and has since grown to more than 700 people in 19 states serving customers in all 50 states. Forbes has recognized the company as America’s No. 1 Franchise to Buy. Additionally, the company was named a top franchise three years in a row by Entrepreneur magazine and one of the fastest-growing private companies in America nine consecutive years by Inc. 5000.

For more information about Brightway, The Norton Agency, visit or call 856-354-5654. Learn more about franchise opportunities with Brightway at our franchise page.