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JACKSONVILLE, FLA. – President and CEO of Brightway Insurance Michael Miller was recently the featured guest on Business Radio X Network’s podcast Franchise Marketing Radio. During the interview, Miller discussed how Brightway got its start and how it has transitioned to be the leader in insurance retailing today.
During the podcast Miller shared, “Our goal was that if anyone wanted to be a business owner of any kind, they should want to be a Brightway franchisee because [the ROI] that’s possible is the highest, and the risk to achieving it is the lowest.”
Brightway started as an idea between Miller and his brother David, who had experience in the insurance industry. With Michael’s background in sales and technology, the two wanted to change the way people interacted with insurance and empower franchisees to reach their full potential through Brightway Agency ownership.
More important than having experience in insurance, Brightway focuses on finding the right business partner.
“More than half of our franchisees have no insurance experience,” said Miller, during the interview. “Our highest producing agents and our highest grossing franchisees, the majority had no insurance experience before coming on.”
Brightway focuses on intangible qualities that allow someone to be successful, and the company looks to its core values of Smart, Accountable, and Trustworthy to find the right people to partner with.
“When someone becomes my partner as a franchisee, I take that very seriously,” Miller said. “To watch people take their hard-earned money, make a change in their career and invest in the business we’re going to build together, that’s a leap of faith. To be appreciative of that trust, but deliver so much value back to those franchisees and watch them not just achieve what they hoped to achieve, but far eclipse it—that to me is what’s amazing about Brightway.”
About Brightway Insurance
Brightway Insurance is a national property/casualty insurance distribution company with more than $636 million in annualized written premium, making it one of the largest Personal Lines agencies in the U.S.
Brightway’s focus is on producing Win, Win, Win outcomes for consumers by offering customized insurance solutions and for people wishing to sell insurance by providing business opportunities that span from single Agent to multi-unit enterprises. Regardless of the path taken, Brightway provides the support necessary to consistently outsell other insurance agents.
Brightway got its start in 2008 and has since grown to more than 900 people in 202 offices across 22 states serving customers in all 50 states.